How to Get More Ads on AdSense for Search

AdSense for Search can yield high earnings for very specific types of search.

If you implement this on your website, it helps to guide your users into what types of searches they should use it for.

For example, one of my most popular websites caters to genealogists. And genealogists tend to run searches on surnames or names of their relatives. If they were to run a search on my website, using the AdSense for Search box, they'd mostly likely enter a query like, "william robertson" or "robertsons of texas".

Unfortunately for me, those keyphrases don't produce many ads on AdSense, often none at all. Hence, AdSense for Search would not yield much money.

On the other hand, if I were to place some instructional text right above the AdSense search box, something like, "Enter a surname plus the word 'genealogy'". They'll most likely follow the instruction and the query will produce more AdSense ads, and higher paying ones too.

You might want to run some searches on Google to find out which ones produce the most AdSense ads, and then come up with a short simple instruction to place above the AdSense for Search box.

AdSense Public Service Ads

I was just reading a post from a guy blogging as "Kirbitz", who said that he switched to using AdSense after some disappointing months with Bidvertiser. The irony is that after viewing five of his webpages, all such AdSense units are displaying public service ads.

Hopefully that will change for him soon.

A "public service ad" (PSA) is what AdSense displays when it can't identify any relevant ads for your website.

These don't generate any income for you.

So the trick is, obviously, to not get any PSAs.

One of the biggest factors I've noticed with determining relevancy, are the filenames, directory names, and domain names. Sometimes, this seems to have such a strong influence, that it even overcomes on-page keyword frequency. Perhaps the best "one-two" combination I can think of towards ensuring relevant ads, is to match your most frequently used on-page keyword with the filename of your webpage.

But that's just my observation, and not gospel from the AdSense team.

There's also in-HTML optimization that you can do. The Meta Keywords tag, and the Title tag also seem to help. It would be best to make sure these also match the on-page keyword and the filename.

Going back to this guy, "Kirbitz", and his blog. His blog is about making money online, which is a subject frought with AdWords. He shouldn't have any trouble attracting relevant ads.

Since AdSense doesn't explain their relevancy algorithm, we can never know exactly what causes a PSA to display. But since my blog is pretty much on a similar topic as his, and AdSense never seems to display PSAs here, it obviously has something to do with the blog itself.

If you happen to see too many PSAs displaying on your site, my best advice is to remove all "template content" until you have nothing left but the unique content itself (the article), and see what displays then. To do this, usually you can create a "test" page. Then, add pieces of the template back one by one and observe how that affects things.

You might just try a new (and simpler) template altogether

AdSense CPM Drops as Impressions Increase

One of the most intriguing statistics for me is that my effective AdSense CPM drops as the number of impressions rise.

It's frustrating, actually, because you want some predictability with your earnings. You'd like to know that if you earn "x dollars" with 1,000 impressions, you can earn "xx dollars" with 10,000 impressions.

I'd love to provide a graph from my own statistics to illustrate it for you, but AdSense's terms of service prevent me from disclosing that information.

It's not just AdSense, actually. It works this way for me with any advertising network or affiliate marketing program.

My explanation for this is that as your traffic increases, it becomes more diverse.

For starters, one of the primary causes of traffic increase is having published more pages. The more pages you publish, the more search engine food you create. Effectively, it's a like fisherman casting a wider net, catching more of the fish he wants, but also getting more fish he doesn't want.

The best way to guard against that, is to keep your focus on your primary audience, by writing articles whose keywords and filenames are optimized for that audience. That can be hard to do, because when you've written your 100th article, it's harder to find more stuff to write about.

Another reason for the increasing diversity of your audience, is that they're coming in from more places. When you write a compelling article, people tend to e-mail it to their friends, or post a link to it from a message board, or even blog about it on their own blogs. And when they do this, it's often for slightly different reasons than what you intended.

For example, if you write an article about how a blogger made a thousand bucks in one day using AdSense, one guy might e-mail it to his buddies because the photograph of the blogger shows she has big boobies.

Another nagging problem is Google's Image Search. Assuming you're putting images in your blog posts, people will eventually find those images through Google Image Search, and that will produce page views.

What can you do to help monetize this diverse traffic?



For all those page views created by Google Image Search, find an ad network that will pay "per impression" intead of "per click", and place one of their banners somewhere.


Place some promotional links in a highly visible place on your website, that link to some of your most popular content. Use heading text like, "Top 5 Most Popular Articles", or, "Top 5 Must Have Tools for Webmasters". If you don't have that stuff, try "Get Laid" and link it to a dating affiliate program.

Blogs with AdSense

Blogs are a great way to build audiences for monetization purposes.

I created the blog you're reading, "Money With AdSense", on August 24, 2007, which is just 30 days ago from today. Already it's starting to pick up some steady traffic.

This steady traffic started occurring about one week after the launch, when Google added pages from this website into its search index. Albeit, the traffic was very small, only 1-2 visitors per day. As of today, Google is now referring about 2-3 visitors per day. Woo Hoo! Big difference!

But before you toss your hand at that, also consider that just three days ago, Yahoo began referring visitors as well. I'm now seeing about 2-3 visitors a day from Yahoo.

So overall, I'm getting about 4-6 visitors a day to this blog from Yahoo and Google combined.

That's pretty good if you consider the following...



It's only been 30 days since the launch of this blog

I spent zero on traffic building.

I spent zero building the website

I spent zero on content (it's all my content)

I spent zero on hosting (it's running on my dedicated server)

The only area I paid money was for domain name registration

Thus far, I've earned very minimal from AdSense, but I have gotten some clicks. Considering the traffic volume, it's easy to understand why. But that's ok, because traffic will grow as I continue to publish more articles.

Remember, the more articles I publish, the more pages I'll have in Google & Yahoo's search index. The more pages in their index, the more likely one of those pages will show up on someone's query.

You can build up a steady income stream with AdSense just by doing what I described above. All I did was launch a blog, pasted AdSense into it, and then just write new articles (in your words), regularly. Traffic will automatically starts coming within days or weeks, and it builds from there.

The key to all of this, is original content.

That is, you have to create the content. You can't republish someone else's article from an article archive site. Google seems to know when it finds an article that exists elsewhere.

In a year's time, you might have hundreds of visitors each day, or thousands, depending on your niche, your SEO efforts, your domain name, and if you can get other sites to link to you.

Blogs have an uncanny way of building up traffic quickly from search engines, as opposed to other types of websites.

Does PageRank Matter for Local SEO?

Search Engine Optimization as a whole has certain methods and measurements that are understood to measure success. For years, it’s been PageRank. PageRank was a measure of a website’s importance by way of how many authoritative sites linked to it. But what about its importance in Local SEO? This rank created whole employment positions of “link builders” and sites called “link farms.” Exploitations were found. Site bannings commenced. PageRank became this precious commodity like spices of the East Indies. If your site garnered more PageRank, it was bumped up in the ranks and, therefore, more susceptible to being clicked. This practice started making link builders salivate with opportunities and more people hoped for a “reciprocal link” from a prominent site. If you think that this sounds sort of clique-ish, well, you’re not far off. Once people started discovering the “no-follow” tag, all link-heck broke loose. A no-follow tag would not share any PageRank authority to the linked page. Dubbed “link juice,” site owners could link to other sites choosing who to spill PageRank authority to and snub others. Newspapers, magazines and other featured media did this to curb the websites that would benefit from being featured in a story. As you can see this whole PageRank business becomes a popularity contest whether or not the website was of any use to anybody. Even though there are current changes about Page Rank , one thing I like about Local SEO is that it doesn’t really matter. Yes. I wrote that out. I am saying that Local SEO can do without PageRank. Why? Well, quite frankly, you can rank well in Local Search Results without having a website at all . Surprised? Well, you should be! What this is showing us is that as far as Local Search is concerned, there is something mighty different going on in the Local Ranking Algorithm. So what is going on? Well, unless you work at Google, you have to guess. What I like to do is to step back and look at where technology is going and what is being promoted and see how everything fits together. The Big Picture. Once, we use to be a nation of desktop users reading brochure sites. Next, we moved to laptops with bloggers blogging everything. Now, we are on mobile devices texting, twittering and doing more than the desktop could ever do - linking the user to his/her environment with local search and GPS connectivity. Local SEO is about where you are The relevance of a website is not about Page Rank, it’s about where you are physically to your desired need. A website having a Page Rank of 5 but whose store is several miles away from the searcher will not be number 1 over the store that is around the block. Now there are many factors that play into local search results, and I am simplifying it a tad, but the important thing to realize is that in the world of local SEO, the virtual world is being torn away to bring in reality. And that’s a good thing for all of us. Here are some tips to keep in mind: 1. Accept your store front’s proximity. The old real estate saying “location, location, location” is just as true today as it was when the idea of a “main” street was conceived. Be where the people will be. 2. Focus on the keywords that people might type for. Talk in the language of your consumer, not in the language of your trade 3. Encourage people to review your business online. Provide a link on your main page, setup a kiosk-type computer in the store or mention it in your ads. Reviews, good and bad, can make you more visible. Check out The Adventures of SEO Boy: Heroic Feats of Search Engine Optimization at http://www.seoboy.com/ . Copyright © 2008-2009 Hanapin Marketing, LLC.

Twittersphere Ain’t What It Used to Be

A study was released today, conducted by inbound marketing company HubSpot , which looked at 4.5 million Twitter users over a nine month period. The data was gathered by their proprietary Twitter Grader tool and provides more confirmation of what we reported last week following a study conducted by a Harvard MBA candidate and assistant professor : As the tool as grown its usage has not in the same proportion. What in the world does that mean, right? Of course if there are a gazillion people signing up for Twitter accounts and lawsuits being filed over impersonation accounts then it must be that all the world is atwitter with Twitter-itis, correct? HubSpot’s study shows that despite the top line growth in number of accounts the actual usage of Twitter may still rest with the technology crowd that claimed it as their own oh those many years ago (well actually around 3 years ago but in the Internet age that’s like a generation or two). The most shocking difference year over year was that when HubSpot last conducted this study about 80% of those studied had created a bio in their profile. That number in less than a year has dropped to just 24%. What’s that say? Looks like people are signing up in droves but not using the service to its fullest (or even half fullest for that matter). Other data includes: 79.79% failed to provide a homepage URL 68.68% have not specified a location 55.50% are not following anyone 54.88% have never tweeted 52.71% have no followers The graph below shows though that those who are tweeting are taking full advantage of that 140 character limit. Lucky for us since they have so much to say. Other points to ponder include that the vast majority of tweets occur during business hours, many users are located in major metro areas and only 1.44% of tweets are re-tweets. So speculation as to the real worth of Twitter to business can start now. While you’re at it make sure you spend some time wondering if the $500 million offered by Facebook was high or low or just right. As for business applications, they are still there and can be very powerful. In some cases it could just be marketing by presence (better to be there than not) while others, like a Dell or Comcast, can do full on engagement of customers and prospects that falls to the bottom line in revenue or goodwill. None of that opportunity has gone away. What may have changed, however, is the speed of the hype freight train that Biz and the crew are engineering. To put it in search terms it’s a classic case of traffic v. conversions. You can have all the traffic in the world but if it doesn’t turn into business then what have you really accomplished? With Twitter, you can all of the accounts in the world but if the vast majority is not really using the service then what is the real value? That’s why there are no cookie cutter solutions in the Internet space despite what agencies and service providers might say. It is not a “Tweet it and they will come” world, at least not yet.

Meet Amrita, the first time voter

Actress Amrita Rao cast her vote for the first time this election and says she is proud of the voting ink mark on her finger.

So excited was she by the prospect of voting that she reached the polling booth even before the gates had opened.

The 27-year-old actress wore red cargo pants and layered her black tank with a cropped black scoop neckline jacket with puff sleeves. She was one of the three young female stars who were spotted and the other two were Aishwarya Rai and Esha Deol.

Meet Amrita, the first time voter

Actress Amrita Rao cast her vote for the first time this election and says she is proud of the voting ink mark on her finger.

So excited was she by the prospect of voting that she reached the polling booth even before the gates had opened.

The 27-year-old actress wore red cargo pants and layered her black tank with a cropped black scoop neckline jacket with puff sleeves. She was one of the three young female stars who were spotted and the other two were Aishwarya Rai and Esha Deol.

It All about Forex

All mutual funds and modaraba companies are exempt from income tax provided they pay out 90% of their earnings.
Dividend is subject to withholding tax at different rates.
Dividend income is taxed as a separate block of income in the hands of individual shareholders.
Any income derived from TFCs is subject to income tax.