Orix Leasing’s merger with Orix Bank approved, Orix Leasing Pakistan Ltd (OLP)

KARACHI: The extraordinary general meeting of Orix Leasing Pakistan Ltd (OLP) has approved the scheme amalgamation of Orix Investment Bank Pakistan (OIB) with and into OLP.According to a communique despatched to Karachi Stock Exchange (KSE) on Monday, the scheme was approved by the majority in number representing two-thirds in value of shareholders.About 99.98 per cent of shareholders voted in favour of amalgamation subject to the completion of all formalities and sanction of the scheme by SECP. It may be noted that the board of directors of OLP had proposed the swap ratio of 43:1, whereby one ordinary share of Rs10 each of OLP will be allotted against 43 shares of OIB.

EU and Turkey still talking membership

ISTANBUL: Early in the last century, after an empire’s fall, the founder of Turkey set his new nation on a westward course. For Mustafa Kemal Ataturk, Europe was worthy of a pedestal, a model of how to be modern. The vision of the former army officer leaped forward in 2005, when reform-minded Turkey began accession talks with the European Union. But the mood soured. While neither side says the process is dead, few question that Turkey’s goal of joining Europe’s club is in deep trouble. On Tuesday, EU and Turkish envoys restart talks in a process that sometimes seems hollow and adrift. The dry give-and-take in conference halls in Brussels masks bigger issues about Europe and diversity, Islam and democracy, and ties between modern and developing nations. Turkey’s enthusiasm for European Union membership has eroded under internal tension, European skepticism and a dispute over divided Cyprus, an EU member. Key European leaders, in turn, fear an influx of migrants, worry about human rights and wonder about admitting a huge Muslim nation into a 27-nation bloc that has struggled to integrate its own Muslim minorities. “We need to aim to achieve more progress this year in our relations,’’ Ollie Rehn, the EU commissioner handling Turkey’s bid, told visiting Turkish Foreign Minister Ahmet Davutoglu. “We know our responsibilities,’’ Davutoglu said, though he insisted that the EU at least help find a ``comprehensive settlement’’ for Cyprus, where Turkish troops are based in the Turkish Cypriot north, a legacy of a 1974 invasion after a coup attempt by backers of union with Greece. Turkey still fumes over the EU’s 2004 decision to bring Greek Cypriots into the EU, leaving Turkish Cypriots outside even though they - unlike the ethnic Greek side - voted for reunification. In all, the accession talks cover 35 different areas, or “chapters.’’ Of these, only 10 have been opened in the last four years. Of the 25 that have yet to be opened, eight face a veto from EU member Greece because of the Turkish troops in north Cyprus. “Turkey and the European Union have to stop wasting time on the path to membership to the Union and use this time in a much more productive way,’’ Turkey’s prime minister, Recep Tayyip Erdogan, said Friday in Brussels. Erdogan dismissed a vaguely defined idea, now circulating in some European circles, of a “privileged partnership’’ that would give Turkey some rights, but deny it full EU status. Turkey, a Nato member, is already involved in many European institutions. “We expect Europe to keep its promises,’’ said Erdogan, whose Islamic-oriented government has done as much or more than many of its predecessors to move Turkey, once a chaotic place prone to military coups, closer to Western-style norms. Swedish Prime Minister Fredrik Reinfeldt, whose country assumes the EU presidency this year, has said Turkey’s membership negotiations are strategically vital for Europe. Still, French President Nicolas Sarkozy and German Chancellor Angela Merkel are among the powerful players who oppose full accession. Their opposition has contributed to distraction and anger toward the EU among the Turkish public, though the delicate political balance within the country has also stalled progress. Turkey’s government, locked in a power struggle with military-backed secular elites, seeks to avoid a nationalist backlash if it pushes EU reforms too quickly. Early progress was made, and most recently, parliament passed an amendment Friday that allows the prosecution of military personnel in civilian courts, not military ones, during peacetime. This year, Turkey launched a Kurdish-language TV station on behalf of the long-suffering minority. This weekend, Culture Minister Ertugrul Gunay said Turkey would likely meet a key EU demand by opening Halki, a Greek Orthodox seminary near Istanbul. But obstacles abound. Turkey’s mostly Kurdish southeast remains largely a no-go area for investors, and Kurdish rebels operate there. Turkey has yet to reform its constitution - crafted after a 1980 military coup - inline with EU demands for stronger civilian institutions. A law that bars insults to Turkish identity and has been used to prosecute intellectuals still exists. Turkey has refused to trade with Greek-run southern Cyprus. Erdogan has faced accusations that he is interested in imposing religious values as well as Western-style ones, forcing him to fend off political and legal threats to his mandate. But in dealing with Europe, Turkey has a newfound sense of leverage in an emerging role as a regional player, and a transit point for energy supplies heading west. It has improved ties with Greece, Syria, Russia and Black Sea and Arab neighbors, and mediated between Israel and Syria. Erdogan’s harsh criticism of Israel during its war in Gaza heightened Turkey’s stature at a time when the West’s reaction seemed tepid to many people around the world. Hugh Pope, Turkey/Cyprus project director for the International Crisis Group, said the impact of politics in Europe, notably right-wing gains in recent elections, has tainted debate over Turkey’s EU bid. “Politicians and commentators present the accession talks as if a poorer, over-populated Turkey was about to join tomorrow,’’ Pope wrote in an analysis. “In fact, the process will take a decade or even two, by which time the relative positions of fast-growing Turkey and a more stagnant Europe will doubtless be much changed.’’

Navya Nair The Glamour Girl

Navya Nair, One of the good actress in the Malayalam movie industry. She started her career here in malayalam , also appeared in tamil movies, and telugu movies. But she never engaged with them like Nayanthara. She appeared in the glamour role in very less number of movies. One of her glamorous photo is as given above. Stunning more glamour picture of navay nair is there. She debuted along with Prithwi Raj in the movie and became very successfull. She never been out of her career life, now almost in a plan to marry.

Navya nair wallpapers, high quality videos, high quality digital photo galleries etc are available. Her most successful movies are in malayam . Navay nair always found very successful with Dileep the comedy actor turned hero of malayalam movies.

Abhishek Cannot Control His Eyes

I have seen quite a few pictures of Abhishek Bachchan in similar poses, so this is not shocking for me. I guess Shilpa Shetty must be feeling proud after seeing this picture in the newspaper thinking that she has done a fair job keeping her everything in perfect shape.

Hope Aishwarya Rai does not see this as I have heard that she has already warned Abhishek on his starring.

Sushanth Returns With Current

'I wouldn't say acting is in my blood'

Sushanth, another scion of the Akkineni family -- the maternal grandson of the thespian Akkineni Nageswara Rao -- made his acting debut last year with Kalidasu. Now, the young lad hopes to impress the audience with Current, his latest Telugu film which hits theatres on June 19.

Expectations will be high as he comes from one of the foremost and illustrious film families of the state. Sushanth was actually bitten by the acting bug in his second year of engineering but he finished his course before stepping under the arc lights.

Sushanth waxes eloquent about Current, his illustrious family and his first movie Kalidasu to Radhika Rajamani.

How would you describe Current? What made you take it up?

It's a very energetic youthful entertainer, an out-and-out-love story. Though it's a regular commercial cinema in terms of the songs, the concept of the story is fresh. I was hearing many scripts but when I heard the line of Current I knew I wanted to know more.

Can you talk about your role?

I play a person who doesn't worry about the past or the future. He is concerned only about the present. He does whatever he wants to live life his way and be happy. Kalidasu had a heavy subject matter, which was emotionally draining. Current has a city backdrop. I had to work hard to be energetic. It's a love story, so it's like a first film and a challenge.

Is Current more of a romantic entertainer?

Yes, it's a romantic entertainer but not a romantic comedy. When there's emotion, it's serious. My character is light, but the emotions between the boy and girl are strong. The girl is strong and independent. The film looks at what happens when two independent characters meet.

Business

Business

In November of 2000, when he was just 14 years old, Igor Sushko founded AutomotiveForums.com because of his enthusiasm for cars and desire to spread knowledge to others. Today, the site receives about 950,000 unique visitors each month on more than 1,000 forums. There, car buffs can discuss virtually any car make and model with more than 150 expert moderators and thousands of other enthusiasts. Membership growth has maintained its steady pace and is nearing 500,000 worldwide.

Approach


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"AdSense is a win-win for all entities. It adds value to my website, and not just from a revenue standpoint. The ads are also useful for visitors."
Igor Sushko
Founder

To maximize the value of his site, Sushko wanted to build revenue by running relevant advertising throughout AutomotiveForums.com. But more important, he wanted to maintain a feeling of community on the site’s pages. He needed to ensure that ads were correctly targeted and therefore relevant to the content on his site. "Psychologically, the people who visit AutomotiveForums.com are part of a community," explains Sushko. "They get offended when things change unexpectedly, or when they feel they’re being spammed."

Based on Google’s brand, reputation and targeting technologies, Sushko decided to explore contextual advertising more fully. In August 2003, he began running Google AdSenseTM ads throughout the site. In addition to AdSense ads, Sushko expanded his options by trying other contextual advertising networks.

Results

Sushko reports that Google AdSense "blew other contextual advertising networks out of the water." Google immediately began filling his ad space efficiently, without fail, and without any effort on his part. He was impressed with the revenues that came streaming in, but even more important for Sushko, his users didn’t realize they were looking at advertisements. "AdSense ads are extremely well targeted and non-invasive to my visitors," says Sushko. "They’re more like supplementary content than ads, which makes them useful for visitors."

In addition to running ads on content pages, Sushko runs AdSense ads on his discussion forums, where he notes that the ads are easily visible but do not interfere with the user experience. He optimizes his revenue by ensuring that the ads match the color of the site and by trying out ads in a variety of locations. He notes that adjustments are easy to make and that even small changes can yield a significant increase in daily revenues. He’s now looking forward to running video ads to attract attention and keep users entertained and informed.

Although AdSense is just part of the equation, Sushko gives Google credit for bolstering his success. He’s now expanded his user base substantially and has started an auto racing team to further promote the community to enthusiasts on TV, magazine publications, and a variety of events. "AdSense is a win-win for all entities," he says. "It adds value to my website, and not just from a revenue standpoint. The ads are also useful for visitors."

AdSense Optimization Includes Filenames Too

If you're racking your brain trying to figure out why your AdSense creative is showing unrelated ads, check the words in your filename, directory, or even your domain name.

Yes, even those words are counted into the AdSense optimization algorithm.

That means you want to come up with directory names and filenames that are contextually relevant to your content. And use whole words! For example, do not abbreviate "dachshund" as "dach". Spell it out!

And be mindful of words that have double meanings. For example, "biker" can mean a motorcycle rider or a bicycle rider. You wouldn't want motorcycle ads showing up on your bicycle blog. In that case, avoid using "biker" as a filename, directory, or even domain name.

If you can't figure out what words will produce optimum AdSense ads, then just run a Google search for some words and see what AdWords display. Perhaps keep a list of words that work best, and use those for your directory names and filenames.

Also avoid using foreign words. If you use "escuela" instead of "school", you might run the risk of having spanish language AdSense on your site.

You can also utilize a coding system of numbers and letters as directory names and filenames if you want to totally remove this element from the AdSense optimization algorithm. Try something like, "HT983KD3445" as a filename. Though I'd recommend using your best keywords instead, you can still resort to this if you somehow need control.

AdSense Public Service Ads

I was just reading a post from a guy blogging as "Kirbitz", who said that he switched to using AdSense after some disappointing months with Bidvertiser. The irony is that after viewing five of his webpages, all such AdSense units are displaying public service ads.

Hopefully that will change for him soon.

A "public service ad" (PSA) is what AdSense displays when it can't identify any relevant ads for your website.

These don't generate any income for you.

So the trick is, obviously, to not get any PSAs.

One of the biggest factors I've noticed with determining relevancy, are the filenames, directory names, and domain names. Sometimes, this seems to have such a strong influence, that it even overcomes on-page keyword frequency. Perhaps the best "one-two" combination I can think of towards ensuring relevant ads, is to match your most frequently used on-page keyword with the filename of your webpage.

But that's just my observation, and not gospel from the AdSense team.

There's also in-HTML optimization that you can do. The Meta Keywords tag, and the Title tag also seem to help. It would be best to make sure these also match the on-page keyword and the filename.

Going back to this guy, "Kirbitz", and his blog. His blog is about making money online, which is a subject frought with AdWords. He shouldn't have any trouble attracting relevant ads.

Since AdSense doesn't explain their relevancy algorithm, we can never know exactly what causes a PSA to display. But since my blog is pretty much on a similar topic as his, and AdSense never seems to display PSAs here, it obviously has something to do with the blog itself.

If you happen to see too many PSAs displaying on your site, my best advice is to remove all "template content" until you have nothing left but the unique content itself (the article), and see what displays then. To do this, usually you can create a "test" page. Then, add pieces of the template back one by one and observe how that affects things.

You might just try a new (and simpler) template altogether

AdSense CPM Drops as Impressions Increase

One of the most intriguing statistics for me is that my effective AdSense CPM drops as the number of impressions rise.

It's frustrating, actually, because you want some predictability with your earnings. You'd like to know that if you earn "x dollars" with 1,000 impressions, you can earn "xx dollars" with 10,000 impressions.

I'd love to provide a graph from my own statistics to illustrate it for you, but AdSense's terms of service prevent me from disclosing that information.

It's not just AdSense, actually. It works this way for me with any advertising network or affiliate marketing program.

My explanation for this is that as your traffic increases, it becomes more diverse.

For starters, one of the primary causes of traffic increase is having published more pages. The more pages you publish, the more search engine food you create. Effectively, it's a like fisherman casting a wider net, catching more of the fish he wants, but also getting more fish he doesn't want.

The best way to guard against that, is to keep your focus on your primary audience, by writing articles whose keywords and filenames are optimized for that audience. That can be hard to do, because when you've written your 100th article, it's harder to find more stuff to write about.

Another reason for the increasing diversity of your audience, is that they're coming in from more places. When you write a compelling article, people tend to e-mail it to their friends, or post a link to it from a message board, or even blog about it on their own blogs. And when they do this, it's often for slightly different reasons than what you intended.

For example, if you write an article about how a blogger made a thousand bucks in one day using AdSense, one guy might e-mail it to his buddies because the photograph of the blogger shows she has big boobies.

Another nagging problem is Google's Image Search. Assuming you're putting images in your blog posts, people will eventually find those images through Google Image Search, and that will produce page views.

What can you do to help monetize this diverse traffic?



For all those page views created by Google Image Search, find an ad network that will pay "per impression" intead of "per click", and place one of their banners somewhere.


Place some promotional links in a highly visible place on your website, that link to some of your most popular content. Use heading text like, "Top 5 Most Popular Articles", or, "Top 5 Must Have Tools for Webmasters". If you don't have that stuff, try "Get Laid" and link it to a dating affiliate program.

Blogs with AdSense

Blogs are a great way to build audiences for monetization purposes.

I created the blog you're reading, "Money With AdSense", on August 24, 2007, which is just 30 days ago from today. Already it's starting to pick up some steady traffic.

This steady traffic started occurring about one week after the launch, when Google added pages from this website into its search index. Albeit, the traffic was very small, only 1-2 visitors per day. As of today, Google is now referring about 2-3 visitors per day. Woo Hoo! Big difference!

But before you toss your hand at that, also consider that just three days ago, Yahoo began referring visitors as well. I'm now seeing about 2-3 visitors a day from Yahoo.

So overall, I'm getting about 4-6 visitors a day to this blog from Yahoo and Google combined.

That's pretty good if you consider the following...



It's only been 30 days since the launch of this blog

I spent zero on traffic building.

I spent zero building the website

I spent zero on content (it's all my content)

I spent zero on hosting (it's running on my dedicated server)

The only area I paid money was for domain name registration

Thus far, I've earned very minimal from AdSense, but I have gotten some clicks. Considering the traffic volume, it's easy to understand why. But that's ok, because traffic will grow as I continue to publish more articles.

Remember, the more articles I publish, the more pages I'll have in Google & Yahoo's search index. The more pages in their index, the more likely one of those pages will show up on someone's query.

You can build up a steady income stream with AdSense just by doing what I described above. All I did was launch a blog, pasted AdSense into it, and then just write new articles (in your words), regularly. Traffic will automatically starts coming within days or weeks, and it builds from there.

The key to all of this, is original content.

That is, you have to create the content. You can't republish someone else's article from an article archive site. Google seems to know when it finds an article that exists elsewhere.

In a year's time, you might have hundreds of visitors each day, or thousands, depending on your niche, your SEO efforts, your domain name, and if you can get other sites to link to you.

Blogs have an uncanny way of building up traffic quickly from search engines, as opposed to other types of websites.

Does PageRank Matter for Local SEO?

Search Engine Optimization as a whole has certain methods and measurements that are understood to measure success. For years, it’s been PageRank. PageRank was a measure of a website’s importance by way of how many authoritative sites linked to it. But what about its importance in Local SEO? This rank created whole employment positions of “link builders” and sites called “link farms.” Exploitations were found. Site bannings commenced. PageRank became this precious commodity like spices of the East Indies. If your site garnered more PageRank, it was bumped up in the ranks and, therefore, more susceptible to being clicked. This practice started making link builders salivate with opportunities and more people hoped for a “reciprocal link” from a prominent site. If you think that this sounds sort of clique-ish, well, you’re not far off. Once people started discovering the “no-follow” tag, all link-heck broke loose. A no-follow tag would not share any PageRank authority to the linked page. Dubbed “link juice,” site owners could link to other sites choosing who to spill PageRank authority to and snub others. Newspapers, magazines and other featured media did this to curb the websites that would benefit from being featured in a story. As you can see this whole PageRank business becomes a popularity contest whether or not the website was of any use to anybody. Even though there are current changes about Page Rank , one thing I like about Local SEO is that it doesn’t really matter. Yes. I wrote that out. I am saying that Local SEO can do without PageRank. Why? Well, quite frankly, you can rank well in Local Search Results without having a website at all . Surprised? Well, you should be! What this is showing us is that as far as Local Search is concerned, there is something mighty different going on in the Local Ranking Algorithm. So what is going on? Well, unless you work at Google, you have to guess. What I like to do is to step back and look at where technology is going and what is being promoted and see how everything fits together. The Big Picture. Once, we use to be a nation of desktop users reading brochure sites. Next, we moved to laptops with bloggers blogging everything. Now, we are on mobile devices texting, twittering and doing more than the desktop could ever do - linking the user to his/her environment with local search and GPS connectivity. Local SEO is about where you are The relevance of a website is not about Page Rank, it’s about where you are physically to your desired need. A website having a Page Rank of 5 but whose store is several miles away from the searcher will not be number 1 over the store that is around the block. Now there are many factors that play into local search results, and I am simplifying it a tad, but the important thing to realize is that in the world of local SEO, the virtual world is being torn away to bring in reality. And that’s a good thing for all of us. Here are some tips to keep in mind: 1. Accept your store front’s proximity. The old real estate saying “location, location, location” is just as true today as it was when the idea of a “main” street was conceived. Be where the people will be. 2. Focus on the keywords that people might type for. Talk in the language of your consumer, not in the language of your trade 3. Encourage people to review your business online. Provide a link on your main page, setup a kiosk-type computer in the store or mention it in your ads. Reviews, good and bad, can make you more visible. Check out The Adventures of SEO Boy: Heroic Feats of Search Engine Optimization at http://www.seoboy.com/ . Copyright © 2008-2009 Hanapin Marketing, LLC.

Twittersphere Ain’t What It Used to Be

A study was released today, conducted by inbound marketing company HubSpot , which looked at 4.5 million Twitter users over a nine month period. The data was gathered by their proprietary Twitter Grader tool and provides more confirmation of what we reported last week following a study conducted by a Harvard MBA candidate and assistant professor : As the tool as grown its usage has not in the same proportion. What in the world does that mean, right? Of course if there are a gazillion people signing up for Twitter accounts and lawsuits being filed over impersonation accounts then it must be that all the world is atwitter with Twitter-itis, correct? HubSpot’s study shows that despite the top line growth in number of accounts the actual usage of Twitter may still rest with the technology crowd that claimed it as their own oh those many years ago (well actually around 3 years ago but in the Internet age that’s like a generation or two). The most shocking difference year over year was that when HubSpot last conducted this study about 80% of those studied had created a bio in their profile. That number in less than a year has dropped to just 24%. What’s that say? Looks like people are signing up in droves but not using the service to its fullest (or even half fullest for that matter). Other data includes: 79.79% failed to provide a homepage URL 68.68% have not specified a location 55.50% are not following anyone 54.88% have never tweeted 52.71% have no followers The graph below shows though that those who are tweeting are taking full advantage of that 140 character limit. Lucky for us since they have so much to say. Other points to ponder include that the vast majority of tweets occur during business hours, many users are located in major metro areas and only 1.44% of tweets are re-tweets. So speculation as to the real worth of Twitter to business can start now. While you’re at it make sure you spend some time wondering if the $500 million offered by Facebook was high or low or just right. As for business applications, they are still there and can be very powerful. In some cases it could just be marketing by presence (better to be there than not) while others, like a Dell or Comcast, can do full on engagement of customers and prospects that falls to the bottom line in revenue or goodwill. None of that opportunity has gone away. What may have changed, however, is the speed of the hype freight train that Biz and the crew are engineering. To put it in search terms it’s a classic case of traffic v. conversions. You can have all the traffic in the world but if it doesn’t turn into business then what have you really accomplished? With Twitter, you can all of the accounts in the world but if the vast majority is not really using the service then what is the real value? That’s why there are no cookie cutter solutions in the Internet space despite what agencies and service providers might say. It is not a “Tweet it and they will come” world, at least not yet.

It All about Forex

All mutual funds and modaraba companies are exempt from income tax provided they pay out 90% of their earnings.
Dividend is subject to withholding tax at different rates.
Dividend income is taxed as a separate block of income in the hands of individual shareholders.
Any income derived from TFCs is subject to income tax.